Custom Branded Apparel That Makes Your Logo Look Good

Why Your Brand Needs to Be Wearable

From laid-back tees to polished work shirts, today’s custom branded apparel line-up lets you match the garment to your audience, event and budget. Pick pieces people actually want to wear and they’ll become enthusiastic brand ambassadors on your behalf. For a full rundown of every option imaginable, see The Definitive Guide To Promotional Clothing Options.

Everyday Essentials: T-Shirts and Polos

• T-shirts – timeless, affordable and perfect for giveaways, team days or online merch drops. Their big print area delivers maximum logo visibility.
• Polo shirts – sit between casual and corporate, making them ideal for front-of-house teams or smart-casual conferences.

More inspiration: Polo Perfection and Tee Up Your Brand.

Outerwear and Layering: Hoodies, Jackets, and Vests

Keep your logo on show when the temperature drops. Hoodies add comfort and street style, jackets project professionalism, and vests layer easily over uniforms. They’re brilliant staff rewards or top-tier gifts. See our roundup: From Hoodies To Hats.

Professional and Workwear Attire

Dress shirts, high-vis and industry-specific uniforms need to look sharp and last the distance. Prioritise durability, comfort and safety compliance. Useful reads: Custom Logo Work Clothes and Dress For Success.

Headwear and Accessories

Caps, beanies, scarves and socks are low-cost, high-impression pieces that finish off a uniform or make memorable event swag. Find more in Custom Caps With Logo.

How Do You Customise Branded Apparel? A Guide to Decoration Methods

Choosing the right decoration method affects appearance, feel, longevity and price. Here’s a quick comparison of the four most popular techniques we offer in-house.

Embroidery: The Classic, Professional Touch

• Stitched directly into fabric for a textured, premium finish.
• Very durable; ideal for polos, jackets and caps.
• Best for simpler logos (up to 12 thread colours). Minimum order: usually 6 units.

Screen Printing: Bold and Cost-Effective for Bulk Orders

• Ink is pressed through a mesh screen, producing vibrant, opaque colours.
• Perfect for large runs of tees or hoodies.
• Works best with limited colour designs (one screen per colour).

Direct-to-Garment (DTG): For Detailed, Full-Colour Designs

• A digital printer applies water-based inks straight onto the garment.
• Unlimited colours and photo-quality detail with a soft hand-feel.
• No minimums and fast turnaround – great for short runs or samples.

Heat Transfer: Versatile for Names, Numbers and Tricky Fabrics

• Artwork is printed on specialist media, then heat-pressed onto the item.
• Handles full colour and intricate detail.
• Perfect for personalising sports jerseys or applying graphics to stretchy synthetics. Learn more in Sport Your Style.

How to Design Custom Branded Apparel People Actually Want to Wear

Great merch strikes a balance between brand visibility and everyday style. Follow these pointers and your garments will stay in regular rotation – giving you ongoing, cost-free exposure.

Key Design Principles

1. Logo size & placement – keep it clear but not overpowering (left chest, back yoke and sleeves work well). See our sizing tips here.
2. Colour contrast – choose garment hues that flatter your brand palette and ensure legibility.
3. Readable fonts – steer clear of overly ornate typefaces.
4. Simplicity – less clutter means more impact.
5. Audience fit – design with wearers’ age, style and activity in mind.
6. Quality first – premium blanks and inks make your merch look intentional, not an afterthought.

Advanced tips for a polished look: How To Make Your Merch Look More Sophisticated.

Why High-Quality Merch Pays Off for Small Businesses

• Turns staff and customers into walking billboards.
• Lifts your professional image at fraction of the cost of paid ads.
• Builds loyalty – people keep and re-wear comfortable, stylish pieces.
• Helps you stand out in competitive markets.
  For strategy ideas, read Wear And Share.

Quality & Sustainability Matter

Opt for durable, ethically sourced fabrics such as GOTS-certified organic cotton. You’ll reduce environmental impact and appeal to eco-minded buyers. Explore options in Wear The Change.

Common Mistakes to Avoid

• Cutting costs with low-grade garments.
• Oversized or cluttered artwork.
• Ignoring end-user preferences.
• Skipping wash-care guidance (see our care tips here).

Shop the Range: Featured Mercha Apparel

AS Colour Men's Staple Tee

A premium 100% combed cotton tee with a regular fit – the perfect blank canvas for vibrant prints or subtle embroidery.

Shop the AS Colour Men's Staple Tee

AS Colour Women's Classic Tee

Keep your team comfy and your brand front and centre with the AS Colour Women’s Classic Tee – a relaxed fit, heavy-weight 100% cotton shirt ready for your custom logo.

Shop the AS Colour Women's Classic Tee

Legend Life Premium Soft Cotton Cap

Treat your team and clients to all-day comfort and style with the Legend Life Premium Soft Cotton Cap – crafted from 100% cotton and ready for your logo.

Shop the Legend Life Premium Soft Cotton Cap

Biz Collection Men's Crew Hoodie

Elevate your team’s look with the Biz Collection Men’s Crew Hoodie – warm, durable, and perfect for custom branding.

Shop the Biz Collection Men's Crew Hoodie

How to Choose the Right Supplier for Your Branded Apparel

Alright, so you're excited to get some awesome custom branded apparel for your team or customers. But wait, how do you pick the right partner to bring your vision to life? Choosing the right supplier is super important. It makes a huge difference in the quality of your items, how quickly they arrive, and how smooth the whole process feels.

When you're looking for a supplier for your branded apparel, think of it like finding a really good teammate. Here are some key things to keep in mind:

First up, Product Quality is a big one. You want your brand to shine, right? That means choosing garments that feel great and last a long time. High-quality apparel from trusted brands won't just make your team look good; it shows your customers you care about durability and value. It's all about making a lasting impression that reflects well on your brand.

Next, consider their Decoration Expertise. Can they handle different ways of putting your logo on clothes, like embroidery, screen printing, or DTG? A supplier with in-house art and production facilities, like us at Mercha, means better quality control and your order gets to you faster. It’s like having all the experts under one roof!

And speaking of fast, what about their Turnaround Times? We know you're often on a deadline. Look for clear information on how long things take. For example, our standard delivery for printed and embroidered designs usually takes about 9-12 business days with free shipping. But if you're in a real hurry, we often have rush options that can get printed apparel to you in as little as 2 business days, or embroidered items within 6 business days. Knowing these details upfront helps you plan perfectly.

Then there's Customer Service. This might sound simple, but it makes a huge difference. Is their team friendly, quick to respond, and genuinely helpful? You want a partner who makes the whole experience easy and stress-free, from your first question to your finished order. Unrivalled customer service and a seamless purchasing process are what we aim for every time.

Think about the Online Ordering Process too. Is it simple and intuitive? Can you easily upload your logo and see how it will look? Our goal at Mercha is to make ordering your custom branded apparel as easy as 1, 2, 3. An intuitive design studio means you spend less time fussing and more time looking forward to your new gear!

It's also worth checking their Sustainability Credentials. Are they offering eco-friendly choices or committed to ethical sourcing? Choosing a supplier that cares about the planet, like our Ethical Sourcing Policy, helps your brand align with responsible practices. It's a great way to show your customers you care, too.

Finally, consider Supplier Diversity. This might be a new one for some, but it's really important for many businesses. For instance, working with a DOBE-certified supplier (that's a Disability-Owned Business Enterprise) can really help your company meet its diversity and inclusion goals. You can learn more about fantastic programs like the Disability:IN Supplier Diversity Program.

We pride ourselves on our easy online platform, top-notch quality products, and fast turnaround times. We want to make sure you get the best custom branded apparel with minimal fuss, every single time.

Frequently Asked Questions about Custom Apparel

Got questions about bringing your custom branded apparel ideas to life? We're here to help! Here are some of the most common questions we hear, answered simply and clearly.

What is the typical minimum order quantity for custom apparel?

This is a great question, and the answer often depends on how you'd like your design applied. For many of our custom-printed clothing options, you'll be delighted to know there's often no minimum order quantity! This means whether you need just one special piece or a small batch, we can usually make it happen.

If you're leaning towards the classic, textured look of embroidery, there might be a small minimum order, typically around 6 units. But don't worry, we'll always guide you through the best options for your specific needs. And, as a little tip, placing larger bulk orders usually means you'll get a better price per unit – a win-win!

How long does it take to receive a custom apparel order?

We know you're excited to get your hands on your new custom branded apparel, and we work hard to get it to you quickly! For our standard delivery, you can typically expect your printed and embroidered designs to arrive within 9-12 business days, and yes, that includes free standard shipping!

Need something in a hurry? We've got you covered with rush delivery options. We can get printed apparel to you in as fast as 2 business days, and embroidered items can be ready within 6 business days for those urgent needs. Just let us know your timeframe, and we'll do our best to make it happen.

What file format is best for my logo?

To ensure your logo looks absolutely perfect on your custom branded apparel, we always recommend providing your design in vector file formats. These are typically .ai (Adobe Illustrator), .eps, or .pdf files. Why these? Because they allow us to scale your logo to any size without losing any of that crisp, clear quality.

However, if you don't have a vector file, don't fret! We can also work with high-resolution image files (at least 300 DPI) like .png or .jpeg. Our friendly design studio team will always provide a preview, so you can see exactly how your design will look and ensure it's picture-perfect before we go to print.

Merch That Speaks for Your Brand

Custom branded apparel is more than thread and ink – it’s a mobile story about who you are. When the fit, fabric and design are spot-on, people genuinely want to wear your logo, turning everyday moments into free advertising.

At Mercha we make the process effortless. Order online in three simple steps, choose from quality, ethically sourced garments, and rely on our quick turnaround to hit even the tightest deadline.

Ready to level-up your brand with clothing people love? Find the best merchandise suppliers online and start creating with Mercha today.