Stand Out: The Best Branded Merchandise for Your Business

Branded business merchandise is a constant reminder of your brand’s impact. Products such as custom mugs, personalised totes, and eco-friendly gear transform everyday items into daily reminders of your business, leaving a lasting impression on customers.

Here's what you need to know:

• Long-lasting visibility: Branded items keep your company in people's minds.
• Customer loyalty: Useful gifts forge strong connections with your audience.
• Eco-friendly options: Sustainable choices resonate with environmentally conscious consumers.

I’m Ben Read, co-founder and CEO of Mercha, a company dedicated to offering ethically produced branded business merchandise. With unwavering commitment to sustainable practices, my team and I provide solutions that prioritise both environmental responsibility and exceptional brand exposure.

Understanding Branded Business Merchandise

Branded business merchandise, often referred to as promo products or company swag, is more than just a freebie. It's a strategic marketing tool that can lift your brand's visibility and foster customer loyalty.

The Power of Promo Products

Promo products are everyday items branded with your logo or message. They serve as tangible reminders of your brand. From pens to umbrellas, these items are designed to keep your company at the forefront of your customers' minds.

• Daily Use: Products like mugs or notebooks are used frequently, ensuring your brand is seen often.

• Practicality: Items such as USB drives or reusable water bottles are practical, making them more likely to be kept and used.

Company Swag: More Than Just Gifts

Company swag is a term that encompasses a variety of branded items, often used to engage employees and clients. These items are not just gifts; they are investments in your company's image and relationships.

• Employee Engagement: Swag can boost morale and create a sense of belonging among employees.

• Client Appreciation: Thoughtful gifts can strengthen client relationships and show appreciation for their business.

Marketing Tools That Deliver Results

Branded business merchandise acts as a silent ambassador for your brand, reaching audiences in ways traditional advertising cannot. It's about creating memorable experiences and connections.

• Cost-Effective Advertising: Compared to other forms of advertising, promo products offer a high return on investment.

• Brand Recognition: Consistently using your logo on merchandise helps establish brand identity and recognition.

• Wide Reach: These products can travel far, spreading your brand message beyond your immediate audience.

Branded business merchandise does more than showcase your logo—it creates meaningful connections. These everyday items boost brand awareness and deepen customer loyalty, making your brand a trusted part of their daily lives.

Top Branded Merchandise for Your Business

When it comes to branded business merchandise, choosing the right items can make all the difference. The ideal products are not only customisable but also practical and memorable, ensuring they leave a lasting impression.

Apparel

Apparel is one of the most popular choices for branded merchandise. It's versatile and offers a great canvas for displaying your logo or message.

• T-shirts and polo shirts are staples in promotional products. They are worn frequently, providing your brand with maximum visibility. Plus, they are easy to customise with unique designs or messages.

• Hats are another excellent option. Whether it's a snapback, beanie, or trucker hat, these items are always in demand. They offer a stylish way to keep your brand top-of-mind.

Accessories

Accessories are practical gifts that can be used daily, making them a smart choice for branded merchandise.

• Totes and backpacks are perfect for carrying essentials, whether heading to the office or the gym. With a large area for your logo, they act as mobile billboards for your brand.

• Lanyards are simple yet effective. They're useful for holding ID badges or keys, ensuring your brand is visible at conferences, trade shows, and everyday office environments.

Eco-Friendly Options

In today's eco-conscious world, sustainable merchandise is more important than ever. Choosing products made from sustainable materials not only benefits the environment but also improves your brand's image.

• Sustainable materials like bamboo, recycled plastic, and wheat straw are increasingly popular. These materials give a modern, eco-friendly twist to traditional products.

• Recycled products are a great way to show your commitment to sustainability. Items like recycled notebooks or reusable water bottles not only promote your brand but also your environmental values.

By selecting the right mix of apparel, accessories, and eco-friendly options, you can create a branded merchandise strategy that resonates with your audience and supports your marketing goals.

How to Choose the Right Branded Merchandise

Choosing the right branded business merchandise is essential for aligning with your brand objectives and maximising user benefits. Here's how to make informed decisions:

Brand Objectives

First, identify what you want to achieve with your merchandise. Are you looking to increase brand awareness, reward loyal customers, or celebrate a company milestone? Each goal might require a different type of product.

For example, if you're aiming to boost brand visibility, items like t-shirts or hats can be effective due to their daily use and wide reach.

User Benefits

The secret to memorable branded merchandise lies in choosing items your audience values. Practical products like coffee mugs, power banks, or reusable shopping bags are not only appreciated but are also used regularly. This strategy keeps your brand visible and fosters a strong, positive connection with your customers.

Design Assistance

A well-designed product makes a lasting impression. If you're not a design expert yourself, don't worry! Making your merchandise eye-catching is key, and design help can ensure your logo and message are spot on.

Some providers will be able to provide free art tweaks to help you achieve the ideal look. This service is especially valuable if you're new to design or need a bit of guidance.

By focusing on your brand objectives, understanding user benefits, and leveraging design assistance, you can select branded merchandise that not only promotes your brand but also delivers real value to your audience.

Frequently Asked Questions about Branded Business Merchandise

What is branded merchandise called?

Branded merchandise is often referred to as promo products or swag. These are items branded with a company’s logo or message and are used to promote the business.

Items like customisable pens, t-shirts, or mugs serve as a tangible reminder of your brand, keeping it visible even when you're not directly interacting with your audience.

Why are promotional products important?

Promotional products are crucial because they create brand impressions. Research shows that 83% of people can recall a brand from a promotional item received within two years. That's a powerful memory boost for your business! These items also serve as effective marketing tools, increasing brand awareness and fostering customer loyalty. When people use your branded merchandise, they become walking advertisements, spreading your brand message far and wide.

How do I get promotional products?

Getting promotional products is easier than you might think. Many companies offer customisable options to suit your specific needs. You can choose from a wide range of products, from eco-friendly bags to tech gadgets, and add your logo or design.

With online ordering, you can browse, select, and customise your items all from the comfort of your office. Platforms like Mercha provide straightforward processes where you can upload your design and get a preview of how your merchandise will look. This ensures you get exactly what you envision for your brand.

By understanding these aspects of branded business merchandise, you can effectively use these tools to improve your brand's visibility and impact.

Eco-Friendly Merch, Big Brand Energy

At Mercha, we make it simple to design custom, high-quality merch that aligns with your brand values and resonates with your audience.

Our focus on sustainability means you can choose eco-friendly options, from recycled materials to responsibly sourced products. It’s merch that not only boosts your brand but also helps protect the planet.

We know time is crucial, which is why our process is quick and hassle-free. With just three simple steps on our platform, you’ll have your custom merchandise produced and delivered fast, without sacrificing quality.

Elevate your brand with sustainable, impactful merch. Visit our Most Popular Collections to get started today!