Top 10 EOFY B2B Marketing Strategies

Consider End of Financial Year the time to press ‘reset’ for your B2B strategies and opportunities – like the usual NY resolutions many of us make on Jan 1 but this time, without the hangover! 

As we inch closer to the corporate finance D-Day, it’s time to engage with your audience like never before. But how? Well, here’s 10 ideas to get the ball rolling…

Top 10 EOFY B2B Marketing Strategies


Top 10 EOFY B2B Marketing Strategies for Your Business - Mercha Blog


  1. Discounts and Promotions: Discounts don’t always mean discounting your brand, reputation and integrity - they’re a great way to finally hook the audience that have been sitting on the fence. This will in turn, create further opportunities to engage with them later on and give you the chance to learn more about your audience, too. Create special offers specifically for EOFY. Consider offering bulk discounts or bundle deals to encourage larger purchases from businesses looking to make the most of their budgets before year-end.

  2. Highlight Tax Benefits: Showcase how purchasing your products or services before June 31st can benefit businesses in terms of tax deductions or savings. 

  3. Limited-Time Offers: Create a sense of urgency by promoting limited-time offers or deals that expire at the end of the financial year.

  4. Targeted Email Campaigns: Segment your email list based on previous purchases, industry, or business size, and send targeted email campaigns promoting said offers and discounts. Don’t forget to personalise the content to make it more relevant to each segment.

  5. Content Marketing: Leverage and push content that addresses the common challenges or pain points faced by businesses at this time of year. This could include blog posts, whitepapers, or case studies that offer solutions and position your product or service as a valuable resource. 

  6. Webinars and Workshops: Host webinars or workshops focused on topics relevant to businesses preparing for EOFY - tricks, tips, how-to’s, or even general networking events, or ‘thanks for supporting’ drinks can work a treat.
  7. Social Media Campaigns: Run targeted social media campaigns across platforms like LinkedIn where you can reach B2B audiences the most. Use relevant hashtags and sponsored posts to increase visibility and engagement.

  8. Partner with Accountants or Financial Advisors: Collaborate with accountants or financial advisors to reach businesses that may be seeking guidance on end-of-year financial planning. Cross promotion can work wonders, so don’t be afraid to spread those wings!

  9. Follow-up with Existing Customers: Work with what you’ve already got – reach out to existing customers with special loyalty offers or incentives to encourage repeat purchases before the end of the financial year. Show appreciation for their business and remind them of the value you provide!

  10. Track and Measure Results: The key to it all. Use analytics tools to track the performance of your EOFY marketing campaigns and monitor key metrics as they go. Adapt and adjust in real-time and then of course, make sure these are implemented across the board moving forward. 

  11. Bonus: Reward your valued customers and engage your winning team with quality branded merch! A gift that keeps on giving, great quality merch and do great things for your brand and business (Tip: cheap, pre-landfill junk will do the opposite).


So, you ready? We hope you enjoyed reading this and Happy EOFY from us here at Mercha, the easiest, fastest way to order quality company branded merch online!


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